AIG SA was established as a general insurance (short-term) company in South Africa in 1962 and celebrated its 40th anniversary in 2002. AIG is the world’s leading insurance and financial services organization with operations in more than 130 countries and jurisdictions.
AIG approached Global Acquisition because they were looking to buy high quality, opt-in leads to supply to their call centres for outbound telemarketing campaigns.
Each lead had to fall within a predetermined demographic, be completely opt-in and had to come with certain units of information like:
- ID no
- Age
- Gender
- Contact Details (mobile, email, land line, postal)
AIG then use these databases of leads to market and sell their financial services products to.
Click here to see some samples of lead generation work we have done.
