HP is a technology company that operates in more than 170 countries around the world.
They needed 2 things done by Global Acquisition:
- They wanted to own a database of consumers that fit their target market
- They wanted us to market their products to this database on their behalf
We built a massive database of opt-in consumers and extracted critical information about the consumers like:
- What brand of printer does the consumer currently use?
- Does the consumer print in B&W or in colour?
- How often does the consumer buy a new printer?
- Income, age, gender, contact details
Once this database was built, we then used the information to create specialized and targeted marketing campaigns to the various segments of the database.
Please click here to see examples of lead generation work and click here to see examples of email advertising work.
