Lexus wanted to own a database of potential Lexus drivers with the objective of intelligently marketing to the database to convert potential buyers into Lexus owners.

The brief was to create an opt-in database of people who are in a certain age bracket and earn within a certain income bracket.

We collected information like:

• Type of car the prospect currently drives
• How often a car is changed
• Potential car buying budget

Lexus then use this list to market to the potential buyers.

Please click here to see some examples of our lead generation work.